Figuring Out Buyer Behavior No. 2

Segment and people:
My last segment of people focused mainly on Gainesville residents who had older children, most similar to me in age range, to determine if a food festival would have been something they would have taken their kids to if it was available. This time I decided to take a whole new approach and go directly to the schools to ask administrators if this is something they would allow/appreciate. For my interviews I went to a local Gainesville Elementary school and asked to the Principal, Vice Principal and head 3rd grade teacher. After explaining what this company would be (an outside organization working with the school system to improve kids worldly knowledge by putting on  food festival monthly) each of the interviewees approved of the idea. They loved the idea of bringing in outside resources to teach the kids in a learning environment that was unlike the classroom, as they thought it would be a great disguise for something educational. The only real concern I heard came from the Principal and Vice Principal regarding the school boards rules and regulations when dealing with third party vendors. They said the only real hurdle that we would need to jump through would be obtaining the correct background checks.

Need awareness and information:
Given the three interviews and their responses I found that while people may love the idea they may not be able to choose the product simply off of what it offers but rather how well it complies with the rules and regulations of the organization. It seems to me that the schools will evaluate if they can employ this company based on how well it does in all security checks, how expensive it is, if the counties school board approves and if the parents seem receptive to the idea. These are all things I did not originally assume to be in the evaluation of the product when it came to thinking of people choosing to utilize the offered services. When dealing with a school though I now realize there is much more at stake so many more questions need to be asked and certain  features need to be in accordance before they can bring in something like this.

Conclusions:
My "product" is more of an experience that a company will provide and it has yet to be done yet so there is not really any completion that the schools can choose over us. The main issue would really be the security clearances the school has in place. Overall, the idea of the service would be one the schools would love to implement, as they mentioned in their interviews, and it would be a great way to teach kids in an unconventional way.