Idea Napkin no. 1

Idea Napkin No. 1

1. My name is Brooke Desantis and I would definitely say one of my passions is food. I am a self proclaimed foodie and also a very creative individual. A few of my aspirations is to one day combine both of my passions in life together in a professional sense. My role in whatever that may be would definitely be the creative backbone of a company, coming up with exciting marketing techniques and ways to promote.

2. My idea is to start a business that will go into the school system and assist in making children today more worldly and culturally aware of lifestyles outside of America specifically through food. This business would come into schools and throw foods festivals once a month while working with the teachers and staff to incorporate knowledge of that months chosen culture (outside of just the food) into the lessons plans. We would essentially be the even planners for the school while also going them some sort of background on what it is that they will teach their students in order to prepare them for the festival.

3. While we would be specifically targeting kids in elementary and middle schools, the goal is to make this an event for the whole family to attend. That way it will not only be educational for the students but a fun way for the entire family to bond and spend time together in a productive way.

4. People would value this experience mainly because it can be difficult and expensive for parents to teach their kids about different cultures across the globe. Many do not have the time to cook ethnically diverse dinners or do to have the money to bring their kids to restaurant thats specialize in different cuisines. Many young kids today are extremely picky eaters and have little to no knowledge of any culture outside of America. This lack of knowledge will be a disservice to them in the future when dealing with people who come from all different backgrounds. This food festival will be a great way for the parents to help their kids in many different aspects.

5. This business is one that I am not even sure exists. It is extremely specific to the needs it serves and the people it targets, hence zero competition. We would offer a completely unique food experience to a market that has yet to be even introduced to the idea.

Personally, I believe that this business concept, while extremely out of the box and original, is one that could potentially have great success. It may be more difficult to start at first, due to funding and safety regulations involving the school system, but overall will be a very helpful business with a great mission. A company like this could change the face of school curriculum if welcomed with a positive reception. It also targets things that are very receptive to most people aka food, family activities and educational benefit.